Design-led hotels in some of the UK's best towns and cities
Live like a Local
Our hotels provide a bolthole from which to explore and immerse yourself in a location. That's why you'll find our hotels right in the heart of some of the most exciting neighbourhoods in the UK.
From popular foodie hotspots to lesser-known live music venues, we've curated all of the best things to experience in our hotels' neighbourhoods. We call it the Culture Club, and you're our newest member.
The George is our first hotel within the Cult Hotels collection, however it's certainly not the last. We have ambitious plans for opening more hotels in other neighbourhoods across the UK. Watch this space.
We're focussed on connecting a clued-up urban crowd with local culture. We’re approachable, warm and friendly. We’re big on living like a local. We’re big on design. We’re big on sustainability. We're anything but normal.