Our culture

The history behind Cult Hotels

Cult Hotels is a new group of hotels which focusses on connecting a clued-up urban crowd with local culture. Our hotels are inspired by the originality of each local area. We’re approachable, warm and friendly. We’re big on living like a local. We’re big on design. We’re big on sustainability, and we're anything but normal.

Cult Hotels began with The Lucky Onion, a family of design-led hotels and country pubs in the Cotswolds. Founded in 2006, it’s been an action packed 14 years. We started in Cheltenham in 2006 with a local favourite, The Tavern. The Wheatsheaf, an ivy-clad bolthole in the market town of Northleach, was next in 2011. Then we opened Cheltenham townhouses No.131 in 2013 and No.38 in 2014. This was followed by The Crown Inn in Minchinhampton and The Hollow Bottom in Guiting Power, both traditional country pubs which we rescued and breathed new life into in 2019.

We believe Cheltenham has something for everyone. As a gateway to the Cotswolds, there’s festivals to enjoy, a rich history to soak up, stunning architecture to admire, and exhilarating horse racing to watch. Not to mention a fantastic food scene. That's why we've made the town our testing ground for Cult Hotels - a new hotel concept that appeals to travellers who want more than a generic hotel experience at a fair price.

We've focussed on the raw materials and cut out the fluff. Aesthetic is pivotal, but we're all about fantastic beds, superb showers, and super fast WiFi. We love making life easier, so we've added automatic check-in. And when it comes to checking out, we've introduced a drop-and-go card system to leave you entirely in control of your departure. And for laidback dining at its best, there's the breakfast diner.

The George hotel is just the beginning. We have our sights set on Cult Hotels opening in several other neighbourhoods across the UK over the coming years. Watch this space.

The January Edition

  Katherine Ryan: Missus at Cheltenham Town Hall Creator and star of Netflix smash hit The Duchess (along with two global Netflix comedy specials: In Trouble and Glitter Room), Canadian comedian Katherine Ryan is coming to town with her … Read more

The December Edition

  Cheltenham Christmas Market Cheltenham Christmas Market is back. And it’s bigger and better than ever. With stalls housed in charming wooden chalets, pick up unique treats, gifts and decorations which will be lining the Promenade. Mulled wine … Read more

The November Edition

The November Meeting at Cheltenham Racecourse   The November Meeting is back – and better than ever. Gear up for an unmissable three days with something for everybody, from countryside entertainment to top-class free family fun plus the … Read more