Our culture

The history behind Cult Hotels

Cult Hotels is a new group of hotels which focusses on connecting a clued-up urban crowd with local culture. Our hotels are inspired by the originality of each local area. We’re approachable, warm and friendly. We’re big on living like a local. We’re big on design. We’re big on sustainability, and we're anything but normal.

Cult Hotels began with The Lucky Onion, a family of design-led hotels and country pubs in the Cotswolds. Founded in 2006, it’s been an action packed 14 years. We started in Cheltenham in 2006 with a local favourite, The Tavern. The Wheatsheaf, an ivy-clad bolthole in the market town of Northleach, was next in 2011. Then we opened Cheltenham townhouses No.131 in 2013 and No.38 in 2014. This was followed by The Crown Inn in Minchinhampton and The Hollow Bottom in Guiting Power, both traditional country pubs which we rescued and breathed new life into in 2019.

We believe Cheltenham has something for everyone. As a gateway to the Cotswolds, there’s festivals to enjoy, a rich history to soak up, stunning architecture to admire, and exhilarating horse racing to watch. Not to mention a fantastic food scene. That's why we've made the town our testing ground for Cult Hotels - a new hotel concept that appeals to travellers who want more than a generic hotel experience at a fair price.

We've focussed on the raw materials and cut out the fluff. Aesthetic is pivotal, but we're all about fantastic beds, superb showers, and super fast WiFi. We love making life easier, so we've added automatic check-in. And when it comes to checking out, we've introduced a drop-and-go card system to leave you entirely in control of your departure. And for laidback dining at its best, there's the breakfast diner.

The George hotel is just the beginning. We have our sights set on Cult Hotels opening in several other neighbourhoods across the UK over the coming years. Watch this space.

Personal shopping at Holland Cooper

Holland Cooper clothing is synonymous with British style and luxury. Founded in 2008 by designer Jade Holland Cooper who spotted a gap in the market for contemporary tweed wear, the brand has grown from strength to strength to include superbly … Read more

Dunkertons Cider tours

Dunkertons Cider dates back to 1980, when Ivor and Susie Dunkerton decided to leave their life in London behind for the Herefordshire countryside. They bought a small holding in Pembridge, spotted an opportunity for traditional cider making, and … Read more

Cheltenham Festivals

Cheltenham plays host to a variety of festivals throughout the year. You can listen to inspirational talks at The Cheltenham Literature Festival, discover up-and-coming artists at the Jazz and Music Festivals, or marvel at some of the … Read more